# Remember every customer's birthday

The system automatically sends personalized birthday greetings. Every customer will feel special - without any effort from you.

Birthday greetings are one of the simplest ways to build customer loyalty. A customer who receives an SMS on their birthday feels appreciated and is more likely to return.

For each contact you can set individual message content or use a general template. The system sends it exactly on their birthday - without your involvement.

We handle leap years - customers born on February 29th receive greetings every year, on February 28th or March 1st, according to your settings.

## Key capabilities

### Fully automatic

Add a birthday to the contact - the system handles the rest. Greetings go out on their own every year.

### Individual content

For each contact you can set custom message content or use a ready-made template.

### Leap years

Customers born on February 29th are not skipped. The system correctly handles all dates.

### Building relationships

Personalized greetings increase customer loyalty and make them more likely to return.

## Frequently asked questions

### How do I add a birthday to a contact?

Go to the contact edit screen and enter the birthday. You can also import a database with birthdays from CSV or Excel.

### What time does the system send birthday wishes?

You can set the send time. By default, birthday messages go out in the morning on the client's birthday.

### What happens with clients born on 29 February?

The system handles leap years correctly. Clients born on 29 February receive wishes on 29 February in leap years and on 28 February in other years.

### Can I set different content for different clients?

Yes. Each contact can have an individual birthday message or use a shared template.

### Do automatic birthday wishes increase client loyalty?

Yes. Personalised birthday wishes build a relationship with the client and positively influence repeat visits.

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Page: /en/funkcje/urodziny/
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